Unified Commerce Starts with a Single Source of Truth.
Your customers shop everywhere — in-store, online, on mobile, through marketplaces. When your systems are disconnected, you lose visibility, oversell inventory, and deliver inconsistent experiences. Business Central unifies it all into one platform.
The Omnichannel Reality Check
Numbers that explain why disconnected commerce stacks bleed money quietly.
73%
Use multiple channels
before they buy from you
$1
Sale lost online
for every oversell event
1x
Inventory source
synced everywhere live
360°
Shopper profile
across every touch
The problems
The Omnichannel Retail Challenge
Retailers operating across multiple channels face operational complexity that basic POS or ecommerce systems were never designed to handle.
Inventory Sync Failures
Stock levels don't match across channels, leading to overselling online or missed sales in-store. Manual reconciliation wastes hours daily.
Fragmented Customer Data
Your customer bought in-store last week and online today but your systems treat them as two different people. No unified purchase history or loyalty tracking.
Order Routing Complexity
Buy online, pick up in-store. Ship from store. Return anywhere. These fulfillment options require real-time inventory visibility across every location.
Disconnected Reporting
Sales data lives in separate systems for each channel, making it impossible to understand true performance, margins, or customer lifetime value.
Pricing & Promotion Inconsistency
Different prices online vs. in-store frustrate customers. Managing promotions across channels manually leads to errors and margin leakage.
Returns & Exchange Chaos
Handling cross-channel returns without a unified system creates inventory discrepancies, delayed refunds, and unhappy customers.
One customer. One cart. Every channel. The brand experience should never know which door they walked through.
One Brand, One Truth, Every Channel
What changes when commerce stops being a stack of systems.
Online sells what the store sold this morning
Unified inventory ledger updated in real time
Returns rejected because the system can't find the order
Buy anywhere, return anywhere, refund instantly
Customer history fragmented across POS, web, and CRM
Single profile with every interaction in one view
Promotions configured channel-by-channel, manually
Centralized promos that fire everywhere at once
What we deliver
Omnichannel Capabilities Built on Business Central
A single ERP backbone that connects every selling channel, warehouse, and customer touchpoint.
Unified Channel Management
Connect your ecommerce platform, POS systems, and marketplace listings to a single Business Central backend. Orders, inventory, and customer records stay in sync automatically.
Real-Time Inventory Visibility
Available-to-promise inventory across all locations and channels, updated in real time. Enable ship-from-store, BOPIS, and endless aisle without overselling.
Customer 360 View
Unified customer profiles with purchase history across all channels, loyalty points, preferences, and communication history. Power personalized marketing and service.
Cross-Channel Analytics
Consolidated reporting across all channels with true margin analysis, customer acquisition costs by channel, and product performance comparisons.
Centralized Pricing & Promotions
Manage pricing, discounts, and promotional campaigns from one place. Push consistent or channel-specific pricing across all selling platforms.
Flexible Fulfillment Orchestration
Intelligent order routing based on proximity, stock levels, and cost. Support BOPIS, curbside, ship-from-store, and drop-ship from a unified order management hub.
From Disconnected Channels to Unified Commerce
Our implementation approach connects your existing channels into a single operating platform without disrupting current sales.
Channel Audit & Data Mapping
We map every selling channel, inventory source, and customer data silo to understand the current state and design the unified architecture.
Core ERP Configuration
Configure Business Central with your item catalog, pricing rules, location hierarchy, and fulfillment logic as the central hub.
Channel Integration
Connect Shopify, Amazon, POS, and other platforms with real-time sync for orders, inventory, and customer data. Test every flow end-to-end.
Go-Live & Optimization
Launch with parallel running, monitor sync accuracy, and optimize order routing rules based on real operational data.
Channel Audit & Data Mapping
We map every selling channel, inventory source, and customer data silo to understand the current state and design the unified architecture.
Core ERP Configuration
Configure Business Central with your item catalog, pricing rules, location hierarchy, and fulfillment logic as the central hub.
Channel Integration
Connect Shopify, Amazon, POS, and other platforms with real-time sync for orders, inventory, and customer data. Test every flow end-to-end.
Go-Live & Optimization
Launch with parallel running, monitor sync accuracy, and optimize order routing rules based on real operational data.
Case Study
How a Health Food Retailer Unified Online and In-Store Channels
A multi-location health food retailer was running separate systems for their e-commerce store, in-store POS, and back-office accounting. Inventory never matched across channels, overselling was a weekly occurrence, and month-end reconciliation took days. We unified everything on Business Central with LS Retail and Shopify integration — eliminating overselling completely and giving them a true single view of inventory and customers.
Read the Full Case StudyFrequently Asked Questions, Answered
Can Business Central integrate with Shopify and Amazon?
What POS systems work with Business Central?
How do you handle inventory accuracy during the transition?
Can we enable buy-online-pick-up-in-store (BOPIS)?
What about loyalty programs across channels?
Ready to Unify Your Retail Channels?
Get a free assessment from consultants who understand omnichannel retail operations and the technology to connect them.