Your CRM Should Drive Revenue, Not Collect Dust.
47-63% of CRM projects fail to meet their goals — not because of technology, but because of poor adoption and misaligned expectations. Dynamics 365 Customer Engagement brings every customer interaction into a single platform. Qixas specializes in CRM that actually gets used, because we design around your team's real workflows — not around data entry screens.
Microsoft
Solutions Partner
2,000+
Engagements delivered
80%+
Active usage at 90 days
Microsoft
Solutions Partner
Sound familiar?
Sound Familiar?
Most CRM failures aren't technology failures. They're adoption failures — and they usually start before anyone touches the software.
Your sales team ignores the CRM
Reps see it as a data entry chore, not a selling tool. Pipeline data is stale, forecasts are fiction, and management has no real visibility into what's happening.
Customer data lives in five different places
Sales has one version in the CRM, service has another in email, marketing has a third in their platform. Nobody trusts the numbers, and customers feel the friction.
Your last CRM implementation failed
You spent six figures and six months, and your team still went back to spreadsheets. Now everyone's skeptical about trying again.
CRM and ERP don't talk to each other
Sales can't see inventory or order status. Finance can't see pipeline. Quote-to-cash requires manual handoffs between systems. Errors multiply at every step.
The platform
What Is Dynamics 365 Customer Engagement?
Dynamics 365 Customer Engagement is Microsoft's comprehensive suite of CRM applications covering sales, customer service, marketing, and customer insights. Built on the Dataverse platform, it integrates natively with Business Central, Power BI, Teams, and the rest of the Microsoft ecosystem — giving your team a 360-degree view of every customer without switching between tools.
Sales Acceleration
Manage your pipeline from lead to close with AI-driven insights, guided selling, and automated follow-ups. Eliminate administrative overhead and let your reps focus on selling.
Customer Service Excellence
Resolve cases faster with unified queues, knowledge bases, SLA tracking, and omnichannel support across chat, email, phone, and social. AI-powered knowledge suggestions guide agents toward faster resolutions.
Marketing Automation
Create multi-channel campaigns, nurture leads with automated journeys, and measure ROI with analytics tied directly to your sales data. Every campaign is tied to actual pipeline impact.
Customer Insights & AI
Unify customer data into rich profiles with AI-powered segmentation, predictions, and next-best-action recommendations. Identify your most valuable customers and predict churn risk.
Unified Customer View
Every interaction — sales call, support ticket, marketing email, invoice — visible in a single timeline. Your team never asks a customer to repeat their history.
Business Central Integration
Native CRM-to-ERP integration means sales sees real-time inventory, pricing, and order history. Quote-to-cash becomes seamless. Finance gets earlier pipeline visibility for cash flow planning.
Core capabilities
Customer Engagement Modules
Each module works independently or together. We help you start with what matters most and expand as your needs grow. All modules share the same Dataverse customer data foundation.
Sales Hub
A complete sales management platform that helps your team focus on the right deals, engage buyers effectively, and close faster with AI-assisted insights.
Outcomes
What Happens When CRM Actually Gets Used
The difference between shelfware and a revenue driver comes down to adoption. Here's what Qixas clients see when adoption sticks.
Active CRM usage at 90 days
Because the system makes their jobs easier
Typical single-module go-live
Not the 6-month death march others quote
Faster quote-to-cash cycle
When CRM and ERP share the same data
Post-go-live coaching included
Past the critical adoption window
Why Qixas
CRM That Gets Used, Not Shelfware
The biggest risk in any CRM project is not the technology — it's adoption. We've seen too many implementations where the system works technically but nobody uses it because it was designed around data entry, not how people actually sell and serve customers. Qixas addresses every root cause of CRM failure.
User adoption focus: we design for how your team works, not around data entry processes or software conventions
Comprehensive discovery to align business objectives and eliminate misaligned stakeholder expectations
Executive sponsorship framework ensuring leadership accountability throughout the project
Scope discipline with phased rollout that delivers quick wins before expanding
Role-based training showing each person specifically how the system serves their daily work
Deep integration expertise between Dynamics 365 CRM and Business Central
Senior consultants who understand both CRM technology and the operations of sales, service, and marketing teams
Post-go-live coaching for 90+ days to drive adoption past the critical window where most CRM projects stall
Client stories
What Our Clients Say
85%
Voluntary CRM adoption at 6 weeks
Our previous CRM was expensive shelfware — sales reps kept everything in spreadsheets. Qixas redesigned the experience around how our team actually sells, not how the software manual says they should. Six weeks after go-live, 85% of the team was using it voluntarily.
VP of Sales
Mid-market professional services firm, Ontario
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FAQ
Frequently Asked Questions, Answered
How does Dynamics 365 Customer Engagement integrate with Business Central?
Can we start with just Sales Hub and add other modules later?
How long does a CRM implementation typically take?
What about data migration from our current CRM?
How do you ensure adoption of the new CRM?
Ready to Unify Your Customer Experience?
Talk to a Qixas consultant about how Dynamics 365 Customer Engagement can connect your sales, service, and marketing teams on one platform.