Companies and smaller firms need CRM software to enhance interaction with customers, tracking and storing customer information. There are lots of CRM tools, and as a result, the CRM market has been very competitive, with two great products leading the market, Microsoft Dynamics 365 and Salesforce.
Salesforce is one of the few standalone CRM products that allows the unification of data on the cloud. On the other hand, Dynamics 365 offers data unification by connecting its users to other Microsoft apps and products on the cloud and on-premise. Despite lots of similarities, these two products are laced with individual differences too. Users are usually confused when deciding which of this CRM software to use to make sales processes smoother.
The key differences lie in comparing these products’ functionalities: software deployment, features, accessibility, pricing, reviews, and more.
Both products have cloud capabilities, but Salesforce was built on a cloud basis, and Dynamics 365 offers a host of deployment alternatives: on the cloud, on-premise, and hybrid features, and thus easy to deploy based on the user’s budget. This cloud capability allows users data access in real-time and options for users who prefer pure on cloud or hybrid experience.
Individual budgets and costs always play a role in picking products. Salesforce offers only annual subscription packages, and unlike MS dynamics 365, which offers monthly subscription packages, Salesforce seems rigid in its pricing. In comparison, the Dynamics 365 monthly package is cheaper and more affordable than the annual package Salesforce offers. Companies who need short term use of CRM software and small scale firms might find Dynamics 365 more favorable for use.
These products are equipped with unique features such as intelligent tools that aid user experience. Dynamic 365 comes with add-on benefits and integrates with other Microsoft products tools such as Power BI, Cortana Intelligence, and Azure machine learning that allow insight on customers and business. Salesforce also comes with its unique features but is not so equipped as Dynamics 365; thus, Salesforce users employ third-party tools for this purpose.
Pre-built-in tools can be readjusted to fit into the user’s evolving needs on both software. Dynamic 365 and Salesforce have flexible customization tools that help users define fields and add new objects in the system, depending on the individual company’s budget.
Salesforce allows users to track and retrieve customer’s information. With this feature, users can gain insight into every individual profile, event, and task needed to keep existing customers and boost the influx of potential customers. Dynamics 365, on the other hand, also keep track of customer data, thus making it easy for users to handle each customer profile and interaction based on the websites they visit and how often.
Deciding on which of the CRM software to use is totally up to the firm and its needs and budget. Salesforce offers an all-in-one experience anywhere internet service is available, and Dynamic 365 offers a same with at a more pocket-friendly price. What could be better? A price advantage or standalone experience?